By now, you are probably either very interested in learning more about web content writing or discouraged. Well for the first part, good for you. For the latter, please don’t be.
When it comes to web content writing, you don’t need to be really skillful, or talented for that matter, in writing. You don’t need to have high grades in grammar or literature in school. In the world of web content writing, all you need is a good internet connection, a working computer and your brain cells. That’s all there is to it aside from being computer literate. But then, you wouldn’t be reading this blog now if you weren’t.
Now, why isn’t the skill/ talent not included in the list? It’s because content writing is easier than what you actually think it is. In order for you to breeze in on this career, you need to know what it entails. You might need to have the writing talent, but hey! You need to know what the work entails, otherwise, you really will be struggling. This is where you need your brain the most. So what is the job description of a web content writer? Here are a few of them:
1. Write- Now this is the main job of a web content writer. With this, you have to be mindful of all the things that you learned in grade school when it comes to sentence and paragraph construction. Even if you do not need to have the talent and skill in commanding the written word, it doesn’t mean that you do not need to know the basics, too.
There are a lot of basics in writing that you learned in school. You don’t need to dig deep into your brain’s stock room for info, what you only need to remember are the 101s of sentence and paragraph construction. Not sure what these are? Try thinking along the lines of subject-verb agreement (your tenses, i.e. plural noun goes with a plural verb), correct spelling, right word usage, and flow of thought. Remember that in this kind of job, you earn money by letting and making people read and understand what you are writing about. If you have content with jumbled up Grammer and Sfilleng, you will be driving readers away. However, if in the first place you do not apply these when you write, nobody would hire you even in the early part.
2. Research- In this job, you are to whip up articles written by you. In order for you to do this, there are times that you need some information (especially if the topics are unfamiliar to you) from which you should build your articles with. There’s no need to run to the public library. You have the World Wide Web in front of you, so you might as well use it.
When you research for your articles, use the necessary word/ words to look for the information that you really need. In web content writing, this is called ‘keyword’/ ‘keywords’. For example is if you are being given the topic about the 10 most popular islands of the world, you just can’t search for info on ‘ popular islands’. In this case, you need to use the entire phrase in order to come up with the right set of information.
3.Advertise- A lot of newbie writers don’t know this or are oblivious to the fact that no matter what topic they are writing about, they are consequently advertising the website. It doesn’t matter if you are a travel writer, ghostwriter, technical writer, or writing a product review or description. The fact that you are writing content for a certain website automatically implies that what you are creating will be used to lure visitors to the site in which your article will be posted. This is also the reason why you need to really internalize the ‘Write’ job description. You are to advertise with the use of your write ups.
4. Website Traffic- Parallel and conjuct to the job of advertising, you should bear in mind that you are creating an article designed to increase traffic flow to the website. There are a lot of ways in which website owners and writers meet this demand but the most common ways are the use of SEO (Search Engine Optimization), high quality web content, and spinning articles.
To give you a brief run through of these three, as a (would be) writer you should know that:
* SEO makes use of words that are highly used by viewers to search for something in search engines. It can be a single word or phrase. As a writer, these words for SEO are supposed to be used in an article for a certain number of times as per direction of your client.
*High quality web content has an equally high criteria to meet. For the most part, you should know that a high quality web content must have the following:
1. Perfect grammar, spelling and word usage
2. Vital information or topic that a lot of people are interested in
3. Highly related to the website it is to be placed
* As for spinning articles, this is a method wherein an already crafted article is spun with the use of a downloaded software or submitted to a site that specializes in it. The outcome is an article or articles that is original in formal but basically has the same content as the one being spun. With the high demand in web content, this has gained increasing popularity lately.
So, you think you can meet what the job description is basically asking from a web content writer? There’s more to follow on this and talking about how you can be a web content writer.
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